kerekere is a Fijian custom in which a relative or neighbour can request something that is needed and it must be willingly given with no expectation of repayment.

kerekere fosters a culture that promotes community wellbeing

The current dominant culture is creating a range of structural inequalities.  Our love affair with the market has meant that some people are better positioned to benefit than others.

To foster a new culture, kerekere believes we need to understand the impact of our evolving lifestyle and act accordingly.  In many areas, we must establish new relationships to promote community well being.  

Consider the domino effect of the choices we make.
Make our lifestyle sustainable in all the smallest of ways.
Find alternatives that position us all to benefit.